Social media isn't the only booming commerce platform. Brands are designing specific peer-to-peer commerce apps in order to make easy transactions even easier. Shpock (intended to be an amalgamation of "shop in your pocket") is an app where sellers can list items in as little as 30 seconds, while buyers can agree a price through the app before exchanging cash in the real world.
As part of the app's terms and conditions, sellers cannot list counterfeit products via the app or present a photo of the product in question that comes from stock. Furthermore, items that are "defective or of poor quality" are also prohibited.
In order to combat spammers, Shpock requires users to either register with a Facebook account or a combination of email and SMS confirmation as 'proof' that they're using it for legitimate commerce reasons. While this makes it safer than some social media selling platforms, it's not fool proof.
David MacKenzie, a spokesman for the Trading Standards Institute, has commented on the potential perils of social media ecommerce: "While many goods are sold in this way to the satisfaction of both buyer and seller, an increasing number of consumers are being stung.
"For example, if anything goes wrong with a purchase, it can be difficult to identify who exactly the seller is and how to pursue a complaint against them," he added.
Competition is healthy for the ecommerce market and, despite eBay's almost-unassailable market share making it the premier ecommerce platform, users are taking to new mediums like ducks to water. However, it still pays to be safe and secure when using any platform, regardless of its size.