The PowerSeller programme was introduced by eBay to give back to those sellers who consistently uphold excellent service standards. It helps them grow their eBay business by offering access to discounts and benefits such as improved visibility in best match search results.
Some of the biggest benefits of becoming a PowerSeller include
Access to more tips and advice on selling
Priority customer support and technical assistance
eBay promotional merchandise
A PowerSeller badge for your shop
15 per cent discount on final value fees
As recognised PowerSellers, businesses have the additional option to qualify as a top-rated seller - a definite pull for potential buyers, offering pre-purchase confidence. In fact, many sellers and eBay experts suggest that, particularly for those selling in a more competitive area, having this status is key to success in the thriving marketplace.
How do I become a PowerSeller?
It's free to become an eBay PowerSeller and you don’t need to apply for it, but you will need to be registered as a business on eBay first. To be eligible you'll also need to meet certain requirements, based on sales volumes, performance standard, policy compliance and account standing.
There are five volume levels that eBay PowerSellers can fall into; Bronze, Silver, Gold, Platinum and Titanium. To qualify for Silver or above, monthly turnover targets apply instead.
PowerSellers must not exceed a set number of 1 and 2 star ratings for individual categories, such as communication and dispatch time. In addition, positive feedback must be 98 per cent or higher, with a minimum of 100 responses and the account holder must have been an active member for 90 days or more.
If you’re not a PowerSeller yet, you can always work towards it by meeting these requirements:
Be registered with eBay for at least 90 days
Must be registered as business seller on eBay.co.uk or eBay.ie
Have an account in good financial standing
Maintain a positive Feedback of 98% or higher over the past 12 months
Follow all eBay policies
Have a minimum of sales volume of £1,000 per 12 months (based on sales to UK and IE buyers)
For all transactions with UK and IE buyers, have no more than 1.00% of transactions result in opened eBay cases and PayPal Buyer Protection cases, and no more than 0.3% of transactions result in closed cases without seller resolution.
If your account falls below these requirements, you may lose your PowerSeller status.
Keeping your PowerSeller status
Once a seller has gained PowerSeller status, the hard work doesn't stop there. This accreditation will be evaluated on a monthly basis by eBay to make sure the criteria is still being met. If you don't qualify then it will be removed, but it will be reinstated automatically once you meet the requirements again. What's more, sellers must comply with eBay policies, or risk losing Power Seller status for a minimum of 180 days.
What else you can do to achieve PowerSeller status
In addition to sales volumes, simple things such as creating well-written, honest and descriptive listings, as well as good communication with buyers, will assist you.
When it comes to postage and packing charges - offering free shipping will automatically gain you a five star rating for P&P charges, but if you can't offer free shipping, keep the cost as low as possible and within eBay's best practice policy. Fortunately, DHL eCommerce UK will help you keep those P&P prices affordable – we are one of the cheapest online delivery services around and many eBay Seller’s number one choice of courier to get parcels to buyers.